How to use the Google Adsense Program to monetize your blog

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What is AdSense?

AdSense is a great advertising concept that was

conceived by Google some time back. Though new

advertising concepts are always coming up, this is

the most well known.

AdSense presents an earning opportunity to bloggers by allowing

Google to post ads on their sites. These ads are either text or image based advertisements.

Of course, you will need to enroll in the AdSense program through Google’s website. It will

be a lot quicker if you already have a Gmail or Adwords account. Signing up with Adsense

is free, but you must provide tax information and report the earnings from all those huge

checks you’ll be getting.

Jeremy “SHOEMONEY” Shoemaker with his famous $132,994.97 Adsense check!

Courtesy of www.Shoemoney.com

How do I get it on my site?

The AdSense program requires you to include a piece of code (a programming script) on

your site. You can add this piece of code anywhere in the html code of your site depending

on where you want to position the ads (however, there are certain rules that you must

follow while pasting this scripting code). This piece of code is what determines the

structure of ads and their content (and this is what helps Google in floating the

advertisements on your site). When people visit your blog they are able to see these ads.

Your earnings are based on how many Google Ads are displayed on your blog and also

based on how many times your visitors actually click on one of those Ads. The AdSense

system calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed

(CPM) basis. The latter is also known as impressions.

Can I use this program to bring traffic to my blog?

For people who want to advertise their products and services through the AdSense system,

it’s just a matter of signing up through the Adwords program and letting Google know

how much they want to spend towards advertising. These businesses can specify the limit

and Google’s AdSense system will accordingly serve their ads so as to ensure that the specified

limit is not crossed. Google AdSense increases the visibility of their business/ services and

also increases traffic to their site; hence fulfilling their purpose of advertising.

Other Advertising Options.

There are plenty of other advertising options if you do not want to go with Adsense. A search

for “Adsense alternatives” will net you a long list of other advertising opportunities. Some

work in much the same way as Adsense, others provide inline ads or banners. You should try

a few different programs to see which one works the best for your blog.

Next time we’ll take a look at some of the other programs out there, stay tuned.